A security solution that lets you rest easy, knowing that your security is active and under control. Security fog is a safe and brilliantly effective way to defend you and your business against intrusion and theft.
Concept Smoke Screen wanted to create a sub-brand to make their expert security services accessible to SMEs.
We created a new voice for the SME audience, to differentiate from the main Smoke Screen brand.
We created animations to guide the audience through the process.
We developed a new a website optimised to target SMEs.
We wrote copy and developed promo literature to communicate the concept.
We used elements of Smoke Screen's branding to ensure synergy between the two businesses.
The Obsecur brand will enable Smoke Screen to help a wider range of businesses with their security products, and provides opportunities for them to experiment with different kinds of marketing for this distinct offering.