Connecting with your audience is the best path to success.
Your audience is everything. Give them the best possible experience and you will be rewarded. Being the go-to company helps your tribe grow and they will, in turn, become your brand ambassadors. After all, many voices are much louder than just one.
So start with your audience first. Identify what they really want, answer their questions before they ask them, be available, make it easy.
In the digital world it’s no longer about the race to get to #1 in search. The landscape has changed (and is constantly shifting) and requires a more holistic strategy.
Think about what you want out of your marketing. What are your main objectives?
Want more online sales? Want to expand your business? Need to make the most out of your marketing budget? Working together on exciting campaigns, with your brand front and centre, is the way to go.
Let’s face it, online marketing is a vast topic. We can make it easy for you. We’ll ensure you don’t get bogged down in the small details and help you focus on the bigger picture so you can continue doing what you do… being the best!
Our campaign-driven approach targets
to nail your OKRs.
A great case study
As experienced marketers we understand how difficult it is to assign value to your work. That’s why we constantly review our processes and systems.
If you are driven by the bottom line, then that’s straightforward enough. We can advise on and hook up CRMs to your analytics so you can see realtime return.
The harder part is understanding the subtle nuances of the wealth of data available to you, and using it to measure how well you are doing.
We are data nerds and look at spreadsheets and graphs and figures all the time. We can help you distil this down to the key points and present it in an easy-to-understand way. Our automated reporting system gives you a concise overview, with comparative functionality.
And for our fellow enthusiasts we also include more detailed stats.
Boring and complicated :(
Cool and useful! :D
Search engine optimisation is a marketing discipline that helps your website perform better in search results. The old-school way was to try and get to Google’s Position #1 (the top result), but things have moved on.
Position #1 is such a competitive piece of digital real estate these days that it’s practically impossible for most businesses to get there and stay there. Also, it now appears far below other high-value content. So it’s actually not all it’s cracked up to be.
Fortunately, there are loads of smarter ways to attract visitors to your site. By optimising content, links and accessibility features, SEO can make your website more human-friendly, which makes it more Google-friendly.
Optimised content can help get your answers in front of the people who are looking for them, giving them a better service and you more clicks. It’s a long-term investment that will help you build a better connection with your audience.
Ultimately, SEO is about communication, which is what we do.